Welcome to the third course in Term 3 as part of the series "MBA in Artificial Intelligence Digital Marketing".

Today, we are seeing an increasing number of applications of AI-based solutions across fields like eCommerce Marketing, Personalised Recommendations, Targeted Marketing, Finance Industry, etc. Artificial Intelligence (AI) seemed to be a distant reality for the HR function, until today. Artificial Intelligence (AI) usage for Human Resources (HR) seemed to be a narrative similar to every support function across organizations across India and the world.

Welcome to experience "Jetpack 1.0: Artificial Intelligence and Automation in HR" - an incredible topic as part of the series that is created by Digital Marketing Legend "Srinidhi Ranganathan", Mastermind "Saranya Srinidhi" and Marketing Expert "Sai Manoj".

"Jetpack 1.0" is going to change the old ideas of following traditional HR processes and functions. The tools taught here in this course will empower HR's to perform at the max potential or abilities. Typically, the HR function is currently burdened with redundant, voluminous tasks such as sourcing candidates, screening resumes, scheduling interviews, gathering feedback, etc. This course will help you to speed up the average time spent in a typical recruitment process by utilizing automation software or cloud-based tools. What's more? We will also look at how you can start a conversation with a virtual 3D human. This futuristic technology can serve to be a breakthrough when it comes to creating virtual 3D brand ambassadors for your organization who can represent your brand in the competitive market and also look to add a social dimension to your business.

After learning and implementing the same, across your organization, the results will be very astonishing, and indeed, alarming - for that matter. There is, indeed, immense potential for AI-based applications in automating the most routine HR tasks - that even some aren't even aware of, at this moment.

To AI or not to AI may still be the question for many startups, SME's and MNC's, but some are already on the bandwagon, and people who learn AI definitely are going to stand apart from the traditional crowd - whatsoever. The good news now is that - HR leaders and practitioners are starting to strive to understand how decisions are being made to understand about the AI apps usage and implementation into their onboarding programs and in interviewing the candidates for the right fit and this transparency will be essential in making sure that a revolution will form in the hiring processes in India and the world.

There is no time to waste. The course will be educative, informative, and practical at the same time.

Enrol now and let's start learning this incredible course and change your career in Human Resources (HR) forever. There are interesting, engaging, and new things to experience here, inside.

Lights. Camera. Action. Let's begin.