App Marketing Understand the UserUnderstand your users, develop a market segmentation plan, position your product, and create a value proposition. Pre-LaunchLearn how to prepare for a successful product launch with Steve Chen, co-founder of YouTube. Launch!Manage the launch process by creating a strong social media presence, getting media attention, and building your user base.Customer AcquisitionGrow your customer base through Google AdWords, direct media buying, social platforms, email campaigns, and other channels. Measurement FundamentalsTrack the performance of your marketing plan by analyzing data and collecting user feedback. CompanyAbout UsWhy Udacity?BlogIn the NewsJobs at UdacityBecome a MentorPartner with UdacityResourcesCatalogCareer OutcomesHelp and FAQScholarshipsResource CenterFeatured ProgramsBusiness AnalyticsSQLAWS Cloud ArchitectData AnalystIntro to ProgrammingDigital MarketingSelf Driving Car EngineerOnly at UdacityArtificial IntelligenceDeep LearningDigital MarketingFlying Car and Autonomous Flight EngineerIntro to Self-Driving CarsMachine Learning EngineerRobotics Software EngineerAI Master’sMaster of Business AdministrationMaster of Science in AIUdacity SchoolsSchool of Animation and Game DevelopmentSchool of Artificial IntelligenceSchool of Autonomous SystemsSchool of BusinessCareer ResourcesSchool of Cloud ComputingSchool of CybersecuritySchool of Data ScienceSchool of DevOpsSchool of Executive LeadershipSchool of Product ManagementSchool of Programming and Development