Master course in Digital Transformation : Everybody’s talking Digital Transformation!  The term is very definitely being hyped by some, and is in danger of becoming as diluted in meaning as the “cloud” term as it becomes a catch all for almost anything associated with our new connected, social media oriented world using emergent technology. However, we believe it’s an important idea and so this post examines the term and tries to come up with a succinct but all encompassing definition of what it is – better than the many others currently available. Finally we point to the various resources available, mostly from consultancies that we compete with, but that’s the nature of the new, open mindset that is vital to succeeding and transforming in the 21st Century business landscape.

Digital Transformation : What I do know is that your business model is under threat.  Some smarter, nimbler competitor is just about to overtake you with a more innovative approach, or better use of data or clever use of technology and take your market.  Business as usual almost certainly won’t be good enough, although it may take a while for you and your balance sheet to realise that.  You need to transform, and the transformation incorporates a number equally important ideas.   the definitions you can find the digital transformation don’t cover the whole story.  They don’t recognise that the transformation needs to be both end to end in the organisation, and about much more than just technology.  Here is the  definition:

Digital transformation is the process of shifting your organisation from a legacy approach to new ways of working and thinking using digital, social, mobile and emerging technologies.  It involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitisation of assets and an increased use of technology to improve the experience of your organisation’s employees, customers, suppliers, partners and stakeholders.

In this master course you can learn the 5 major topics,

1. Introduction, importance, elements  and key drivers of digital transformation

2. Challenges, opportunities and Main areas of digital transformation

3. Benefits and pillars of Digital transformation

4. Recent trends of Digital transformation in retail and health care sector

5. Future of digital transformation and how to measure